The Entrepreneurs

How to rebrand

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Cover art for The Entrepreneurs

14 March 2018

Episode 335

30 minutes

Breathing new life into a brand can be a difficult undertaking. From changing a logo, to overhauling the business focus, rebranding can make or break established names and struggling enterprises. We ask Pentagram’s Paula Scher to give us her top tips for revamping a brand and have Maurus Fraser of Winkreative walk us through his favourite rebranding projects. We also talk to the duo who have reimagined British eyewear manufacturer Kirk Originals, and a Viennese entrepreneur who has rescued an obsolete watch brand.

14 March 2018

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