Oatly

John Schoolcraft is head of creative at Oatly, the oat-milk company based in Sweden. Its product can now be found around the world – including at Monocle cafés. In this week’s episode, Schoolcraft talks about how he helped to create a stronger identity for the 25-year-old company and take it global, making the product a favourite among baristas, as well as healthy and environmentally conscious connoisseurs.