Jo Malone CBE

Jo Malone CBE made her name – quite literally – as the eponymous entrepreneur behind her iconic perfume brand. A sensation in the 1990s, Malone later sold the brand to cosmetics giant Estée Lauder Companies. While she stayed on as creative director, she eventually left the business for good in 2006. On this week’s episode, Malone talks us through how she dealt with selling a company that bore her name and explains how she built her second global fragrance brand Jo Loves.