Athletic Propulsion Labs

Adam and Ryan Goldston were student athletes at the University of Southern California when they started Athletic Propulsion Labs and created a basketball shoe proven to make players jump higher. Launched direct to consumer in 2010, APL’s Concept 1 basketball shoe became a global sensation overnight, helped along by the fact it was the first ever shoe banned by the National Basketball Association. Based in Los Angeles, APL now creates products across the luxury, performance and streetwear markets, stocked by 300 of the world’s finest high-end retailers.