25 September 2019
Episode 415
30 minutes
Olof Sköld is the co-founder and CEO of Gothenburg’s sports-nutrition brand Maurten, whose hydrogel technology allows athletes to ingest high levels of carbohydrate while avoiding gastrointestinal issues. And owing to a client list that includes top athletes sponsored by other companies, it recently released unbranded packaging.
25 September 2019
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‘The Entrepreneurs’ in print
Monocle’s Business editor Venetia Rainey on our new annual magazine, ‘The Entrepreneurs’, inspired by this very programme.
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How do I… create a brand?
In part one of our three-part ‘How do I…’ series, to coincide with the launch of Monocle’s new sister magazine ‘The Entrepreneurs’, we sat down with Lawrence Zeegen to learn more about how to design a brand and logo.
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