The Entrepreneurs

Built to last

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22 April 2020

Episode 445

30 minutes

Building a brand that will last is about knowing your market and your customers. We check in with three founders for practical advice on staying resilient in tough times. We meet Alexander Bent of District15, a boutique property developer in Hong Kong born out of the Sars epidemic; Richard Christiansen of Chandelier Creative in Los Angeles and branding expert Peter de Boer in Amsterdam.

22 April 2020

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Chapter 1

2 minutes

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Chapter 1

Opinion: Richard Christiansen

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Richard Christiansen is the founder of Chandelier Creative, a firm with a global roster of clients in retail, fashion, beauty and lifestyle. Chandelier is also known for the unique spaces it designs and operates in hospitality.

2 minutes

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Chapter 2

10 minutes


Photo: Luca-di-Tommaso

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Chapter 2

Expert advice: Peter de Boer

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Dr Peter de Boer from Irresistible Branding is an expert in proposition development, working for clients in the B2B and B2C sectors. He’s on the faculty at THNK School of Creative Leadership and runs his own craft beer company, Will Sark.

10 minutes

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Chapter 3

16 minutes

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Chapter 3

District15

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Alexander Bent is a co-founder of District15, a boutique property firm in Hong Kong that has created some of the city’s most colourful developments. He tells us about crisis and opportunity.

16 minutes

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