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Cover art for The Entrepreneurs

10 February 2021

Episode 487

30 minutes

Equiano is a rum made between Africa and the Caribbean, which is using its name to tell the story of Olaudah Equiano. The Nigerian-born writer and abolitionist was able to buy his freedom from slavery in the 18th century in part by selling rum, before settling in London. Two of the brand’s co-founders, Ian Burrell, a prominent rum expert, and Aaisha Dadral, who is behind the creative studio Crave, discuss creating the perfect rum to tell Equiano’s story.

10 February 2021

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