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Cover art for The Entrepreneurs

17 March 2021

Episode 492

30 minutes


Photo: Oskar Omne

Jakob Dworsky and August Bard Bringéus are the co-founders of Swedish menswear label Asket. Launched in 2015, the brand’s aim is to create well-made wardrobe staples to inspire customers to buy less. More recently, Asket created an impact receipt for its staple pieces and overhauled its packaging. It’s an incredible example of a brand fighting back against greenwashing and pushing the boundaries of the fashion industry at the same time.

17 March 2021

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