Asket, The Entrepreneurs 492 - Radio | Monocle

15

15

00:00 / 00:00

/

Cover art for The Entrepreneurs

17 March 2021

Episode 492

30 minutes


Photo: Oskar Omne

Jakob Dworsky and August Bard Bringéus are the co-founders of Swedish menswear label Asket. Launched in 2015, the brand’s aim is to create well-made wardrobe staples to inspire customers to buy less. More recently, Asket created an impact receipt for its staple pieces and overhauled its packaging. It’s an incredible example of a brand fighting back against greenwashing and pushing the boundaries of the fashion industry at the same time.

17 March 2021

Share episode

Download

/

sign in to monocle

new to monocle?

Subscriptions start from £120.

Subscribe now

Loading...

/

15

15

Live
Monocle Radio

00:0001:00

  • The Globalist3291