The Entrepreneurs

Firebelly Tea

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17 November 2021

Episode 527

30 minutes

David Segal co-founded Davidstea in 2008, helping to grow it into a retail giant. After leaving the Montreal-based company in 2016, he started gourmet fast-food brand Mad Radish. Now he is launching Firebelly Tea, focusing on great tea, smart packaging and well-designed accessories.

17 November 2021

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Chapter 1

22 minutes

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Chapter 1

David Segal on his new venture Firebelly Tea

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David Segal on his return to the tea business with this week’s launch of his new brand Firebelly Tea.

22 minutes

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Chapter 2

4 minutes

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Chapter 2

Find your own bright idea

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Ben Lewin, co-founder of UK-designed, Swiss-made watch brand Farer, offers his advice on turning an idea into a fully functioning company.

4 minutes

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