1 December 2021
Episode 529
30 minutes
String Furniture was founded in 1949, following a contest by Swedish publisher Bonnier to find the best bookshelf. After being popular across Europe for decades, the company behind the modular shelving system was on the brink of collapse when it was taken over by Peter Erlandsson and Pär Josefsson in 2004. This week, we speak to Erlandsson about growing the brand for the 21st century. Plus: Radha Vyas talks about reviving the fortunes of travel company Flash Pack.
1 December 2021
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Chapter 1
String Furniture
Peter Erlandsson is the director of String Furniture, the Swedish design firm originally founded in 1949. Erlandsson discusses growing the brand for the 21st Century.
16 minutes
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Chapter 2
Flash Pack
Radha Vyas walks us through how she and her husband Lee Thompson saved their travel company Flash Pack from the brink of collapse.
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