The Entrepreneurs

String Furniture

15

15

00:00 / 00:00

/

Cover art for The Entrepreneurs

1 December 2021

Episode 529

30 minutes

String Furniture was founded in 1949, following a contest by Swedish publisher Bonnier to find the best bookshelf. After being popular across Europe for decades, the company behind the modular shelving system was on the brink of collapse when it was taken over by Peter Erlandsson and Pär Josefsson in 2004. This week, we speak to Erlandsson about growing the brand for the 21st century. Plus: Radha Vyas talks about reviving the fortunes of travel company Flash Pack.

1 December 2021

Share episode

Download

Chapter 1

16 minutes

15

15

/

Chapter 1

String Furniture

Cover art for The Entrepreneurs

Peter Erlandsson is the director of String Furniture, the Swedish design firm originally founded in 1949. Erlandsson discusses growing the brand for the 21st Century.

16 minutes

Share chapter 1

String Furniture

Chapter 2

13 minutes

15

15

/

Chapter 2

Flash Pack

Cover art for The Entrepreneurs

Radha Vyas walks us through how she and her husband Lee Thompson saved their travel company Flash Pack from the brink of collapse.

13 minutes

Share chapter 2

Flash Pack

/

sign in to monocle

new to monocle?

Subscriptions start from £120.

Subscribe now

Loading...

/

15

15

Live
Monocle 24

00:0001:00

  • The Foreign Desk449