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Cover art for The Entrepreneurs

12 October 2022

Episode 566

30 minutes


Photo: Cake

Stefan Ytterborn is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specialising in protective gear for adventure sports, Ytterborn has led Cake since 2016. Cake’s ground-breaking bikes delight design aficionados while offering a path towards a more sustainable future. Plus: Bob Sheard on the rise of Arc’teryx.

12 October 2022

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Chapter 1

20 minutes


Photo: Cake

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Chapter 1

Cake: Stefan Ytterborn

Cover art for The Entrepreneurs

Stefan Ytterborn has created ground-breaking electric motorcycles that delight design aficionados and offer a path towards a more sustainable, circular economy.

20 minutes

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Cake: Stefan Ytterborn

Chapter 2

7 minutes

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Chapter 2

Branding corner: Bob Sheard, Fresh Britain

Cover art for The Entrepreneurs

Bob Sheard, founder and co-owner of Fresh Britain, tells us about the role that the agency played in the rise of outdoor-apparel brand Arc’teryx.

7 minutes

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Branding corner: Bob Sheard, Fresh Britain

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