12 October 2022
Episode 566
30 minutes
Photo: Cake
Stefan Ytterborn is the founder of electric-motorbike manufacturer Cake. A seasoned entrepreneur who refined his skills with the creation and development of POC, a brand specialising in protective gear for adventure sports, Ytterborn has led Cake since 2016. Cake’s ground-breaking bikes delight design aficionados while offering a path towards a more sustainable future. Plus: Bob Sheard on the rise of Arc’teryx.
12 October 2022
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Photo: Cake
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Chapter 1
Cake: Stefan Ytterborn
Stefan Ytterborn has created ground-breaking electric motorcycles that delight design aficionados and offer a path towards a more sustainable, circular economy.
20 minutes
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Branding corner: Bob Sheard, Fresh Britain
Bob Sheard, founder and co-owner of Fresh Britain, tells us about the role that the agency played in the rise of outdoor-apparel brand Arc’teryx.
7 minutes
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