19 October 2022
Episode 567
30 minutes
Cassandra Stavrou launched the Proper Snacks business in 2011 and has built it into Europe’s largest independent healthy snacks company. Cassandra talks about the journey the brand has been on and how the recent sale of a majority stake in the company has created a true challenger to the established players in the market. Plus: Ballymaloe House head pastry chef JR Ryall talks about his entrepreneurial adventures in food and how they led to the publication of his delicious debut book, ‘Ballymaloe Desserts’.
19 October 2022
Share episode
DownloadChapter 1
16 minutes
15
15
/
Cassandra Stavrou launched the business in 2011 and has built it into Europe’s largest independent healthy snacks company. Cassandra talks about the journey the brand has been on and how the recent sale of a majority stake in the company has created a true challenger to the established players in the market.
16 minutes
Share chapter 1

Want more radio episodes like these in your inbox?
Sign up to Monocle’s email newsletters to stay on top of news and opinion, plus the latest from the magazine, radio, film and shop.
The Entrepreneurs - latest episodes
Eureka 435: The Kreuger100
We meet Jens Holzapfel, business director at Nordic Air Defence, a Stockholm-based start-up developing compact, non-explosive drone interceptors. Holzapfel talks about the company’s flagship product, the Kreuger100, and why…
Are turbulence-free flights closer than we think?
Turbulence makes flying unbearable for some and uncomfortable for all. As bumpy skies become more common, we meet the CEO of an aviation company that’s focused on making flights smoother with groundbreaking turbulence…
Eureka 434: Vishen Lakhiani, founder of Mindvalley
Mindvalley founder, Vishen Lakhiani, discusses whether AI has the potential to transform our approach to work and enhance overall wellbeing by eliminating unnecessary tasks, and allowing us to dedicate more time to building…
Can Europe’s tech sector catch up?
Europe’s tech scene is often seen as trailing the US and China but startups across the continent are challenging that perspective. We meet two founders that are shaking up the industry and proving that ambition, collabor…
Eureka 433: Checkmate and the city
Ian Flood shares how a late-night chess game with his then-flatmate and fellow architect Chris Prosser sparked the idea to design sets inspired by city skylines, with pieces shaped like famous landmarks. He discusses how…
Canva co-founder Cameron Adams
Canva co-founder and chief product officer, Cameron Adams, shares how the company’s culture of simplicity and positive social impact drives its success. Plus: what’s next for the company and its two-step plan to balance…
Eureka 432: What carwash companies can learn from F1
Ian Rickwood never planned to get into the carwash business but when he saw how outdated the service was, he spotted an opportunity. Rickwood shares how Aquasonic is using smart tech and Formula 1-inspired drying to change…
Gear that goes the distance
From the pavement to the pool, we meet the founders of two brands moving the needle in the fitness world. Oliver Powe talks about the philosophy that underscores Acid Running’s approach to design. Then: the innovation and…
Eureka 431: How to build a signature style
We meet Elliot Andre, founder of EX-A Studio, a unisex jewellery brand featuring abstract shapes and out-of-this-world pieces. He tells us how he went from self-taught designer to seeing his creations in Nordstrom and on…
Slowing down to speed up innovation
Is quality in business best served by a slower approach? We discuss the merits of journalism that takes its time with the co-founder of Danish digital-news platform Zetland. Plus: we talk timeless furniture with the woman…
Eureka 430: Why materials matter
Frank Roop shares the story behind The Textilium Project, a platform that curates natural high-quality textiles for creatives who want great design without needing to hire a professional. He shares the sources of his fab…
Why boutique hospitality is booming
We meet Priya Paul, a hotelier who set out to redefine boutique hospitality in India by building a thriving group with dozens of locations. Plus: Christoph Hoffmann talks about how the 25hours Hotel brand maintains its DNA…
Eureka 429: Material progress
Monocle’s Helsinki correspondent, Petri Burtsoff, meets Stora Enso CEO, Hans Sohlström, at the company’s striking new timber headquarters.
Wings of change
We discuss clean-mobility breakthroughs with two founders pushing the boundaries of flight. Plus: how their innovations are reshaping the nearly $1tn airline industry as it races toward decarbonisation.
Eureka 428: Could AI attract more talent to book-editing?
We meet former Penguin Random House editor Meru Gokhale, who used her 20 years of publishing experience to create Editrix, an AI-assisted editing tool. Plus: how following “tech bros” on X helped her to launch the business…