The Entrepreneurs

Proper Snacks and JR Ryall

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19 October 2022

Episode 567

30 minutes

Cassandra Stavrou launched the Proper Snacks business in 2011 and has built it into Europe’s largest independent healthy snacks company. Cassandra talks about the journey the brand has been on and how the recent sale of a majority stake in the company has created a true challenger to the established players in the market. Plus: Ballymaloe House head pastry chef JR Ryall talks about his entrepreneurial adventures in food and how they led to the publication of his delicious debut book, ‘Ballymaloe Desserts’.

19 October 2022

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Chapter 1

16 minutes

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Chapter 1

Proper Snacks

Cover art for The Entrepreneurs

Cassandra Stavrou launched the business in 2011 and has built it into Europe’s largest independent healthy snacks company. Cassandra talks about the journey the brand has been on and how the recent sale of a majority stake in the company has created a true challenger to the established players in the market.

16 minutes

Share chapter 1

Proper Snacks

Chapter 2

12 minutes


Photo: Tony Hay

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Chapter 2

JR Ryall

Cover art for The Entrepreneurs

The head pastry chef at Ireland’s storied Ballymaloe House talks about his entrepreneurial adventures in food and how they led to the publication of his delicious debut book, ‘Ballymaloe Desserts’.

12 minutes

Share chapter 2

JR Ryall

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