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2 November 2022

Episode 569

30 minutes

Fran Millar is the CEO leading the British heritage fashion brand into a new era. She explains how her methodology is inspired in part by her experience at the cutting edge of elite sport: she was previously in charge of winning behaviours at cycling record-breakers Team Sky. Plus: for this week’s branding corner, Fresh Britain’s Bob Sheard describes the agency’s role in the renaissance of New Balance.

2 November 2022

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Chapter 1

21 minutes


Photo: Kane Layland

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Chapter 1

Belstaff: Fran Millar

Cover art for The Entrepreneurs

The CEO leading the British heritage fashion brand into a new era explains how her methodology is inspired, in part, by her experience at the cutting edge of elite sport: she was previously in charge of winning behaviours at cycling record-breakers Team Sky.

21 minutes

Share chapter 1

Belstaff: Fran Millar

Chapter 2

6 minutes

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Chapter 2

Branding corner: New Balance

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Bob Sheard, founder and co-owner of Fresh Britain, tells us about the role that his agency played in the reimagining of footwear brand New Balance.

6 minutes

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Branding corner: New Balance

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