00:00 / 00:00
1 March 2023
Photo: Lucas Passmore
Jeff Abrams, founder and creative director of fashion brand Rails, explains his approach to expanding into new markets, the importance of understanding international customers and how making decisions quickly helped him grow the brand… and avoid catastrophe after a truck robbery. Plus: Monocle’s fashion editor, Natalie Theodosi, discusses sustainable style and the trends that she has spotted at fashion weeks in London, Milan and Paris.
1 March 2023
Photo: Lucas Passmore
Jeff Abrams, founder and creative director of fashion brand Rails, explains his approach to global expansion, the importance of understanding international buyers and how making decisions quickly helped to grow the company.
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