8 March 2023
Episode 587
30 minutes
Photo: Johan Kramer
We meet Borre Akkersdijk, co-founder of Byborre, a textile studio based in the Netherlands that specialises in sustainable and innovative fabric design. Plus, Bob Sheard, friend of the show and co-founder of brand agency Fresh Britain, stops by to discuss the power of logos and how Nike’s iconic swoosh almost got in the way of its expansion into the outdoor clothing market.
8 March 2023
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23 minutes
Photo: Johan Kramer
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Chapter 1
Byborre
Borre Akkersdijk, co-founder of the Dutch textile studio, explains how the brand uses innovative and sustainable materials and deploys advanced technology to create unique products that blur the lines between fabric, fashion and art.
23 minutes
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Chapter 2
6 minutes
Photo: Nike
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Chapter 2
Branding Corner: Nike ACG
Bob Sheard, co-founder of brand agency Fresh Britain, discusses the power of logos and how Nike’s iconic swoosh almost got in the way of its expansion into the outdoor clothing market.
6 minutes
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