Branding Corner: Nike ACG - The Entrepreneurs 587 | Monocle

The Entrepreneurs

Byborre and Nike ACG

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8 March 2023

Episode 587

30 minutes


Photo: Johan Kramer

We meet Borre Akkersdijk, co-founder of Byborre, a textile studio based in the Netherlands that specialises in sustainable and innovative fabric design. Plus, Bob Sheard, friend of the show and co-founder of brand agency Fresh Britain, stops by to discuss the power of logos and how Nike’s iconic swoosh almost got in the way of its expansion into the outdoor clothing market.

8 March 2023

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Chapter 1

23 minutes


Photo: Johan Kramer

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Chapter 1

Byborre

Cover art for The Entrepreneurs

Borre Akkersdijk, co-founder of the Dutch textile studio, explains how the brand uses innovative and sustainable materials and deploys advanced technology to create unique products that blur the lines between fabric, fashion and art.

23 minutes

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Byborre

Chapter 2

6 minutes


Photo: Nike

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Chapter 2

Branding Corner: Nike ACG

Cover art for The Entrepreneurs

Bob Sheard, co-founder of brand agency Fresh Britain, discusses the power of logos and how Nike’s iconic swoosh almost got in the way of its expansion into the outdoor clothing market.

6 minutes

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Branding Corner: Nike ACG

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