5 April 2023
Episode 591
27 minutes
Aera co-founder and CEO Jas Minhas talks about business serendipity and building a purpose-driven brand with the highest quality components. Plus: we head to Zürich to catch up with Hanna Olzon Åkerström, co-founder of Soeder, to hear about their partnership with Swiss and what it means to be ‘Made in Switzerland’.
5 April 2023
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Chapter 1
Aera
Co-founder and CEO Jas Minhas talks about the brand’s founding principles: that a good watch is honest, offers great quality and comes at a reasonable price.
17 minutes
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Chapter 2
8 minutes
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Chapter 2
Soeder
We meet Hanna Olzon Åkerström, the multi-talented co-founder and creative director of Soeder, a natural-soap company with a sustainability-led approach to luxury bath and body products.
8 minutes
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