Aera - The Entrepreneurs 591 | Monocle

The Entrepreneurs

Aera and Soeder

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5 April 2023

Episode 591

27 minutes

Aera co-founder and CEO Jas Minhas talks about business serendipity and building a purpose-driven brand with the highest quality components. Plus: we head to Zürich to catch up with Hanna Olzon Åkerström, co-founder of Soeder, to hear about their partnership with Swiss and what it means to be ‘Made in Switzerland’.

5 April 2023

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Chapter 1

17 minutes

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Chapter 1

Aera

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Co-founder and CEO Jas Minhas talks about the brand’s founding principles: that a good watch is honest, offers great quality and comes at a reasonable price.

17 minutes

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Aera

Chapter 2

8 minutes

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Chapter 2

Soeder

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We meet Hanna Olzon Åkerström, the multi-talented co-founder and creative director of Soeder, a natural-soap company with a sustainability-led approach to luxury bath and body products.

8 minutes

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Soeder

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