Finland Special: Kyrö and Sees | Monocle

The Entrepreneurs

Finland Special: Kyrö and Sees

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13 September 2023

Episode 614

31 minutes


Photo: Sanna Lehto

Meet Miika Lipiäinen, co-founder of Kyrö, an award-winning all-rye distillery that he launched with his friends after hatching the idea in that most Finnish of locations, the sauna. Plus: how the Fukushima disaster inspired Sees founder and CEO, Elisa Koivumaa, to start the household cleaning-products and cosmetics brand that uses all-natural ingredients.

13 September 2023

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Chapter 1

19 minutes

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Chapter 1

Kyrö

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Co-founder Miika Lipiäinen tells us how he and four friends hatched the idea for their award-winning all-rye distillery in that most Finnish of locations, the sauna. Lipiäinen explains how Kyrö has tapped new markets, become the first rye whisky to win a three-star Great Taste Award and why its staple ingredient is the essence of Finland.

19 minutes

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Kyrö

Chapter 2

10 minutes


Photo: Sanna Lehto

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Chapter 2

Sees

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Elisa Koivumaa is the founder and CEO of the Finnish household-cleaning-product and natural-cosmetics company. She tells us how experiencing the Fukushima nuclear disaster while living with her family in Japan prompted her to develop products free from artificial ingredients and synthetic fragrances.

10 minutes

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Sees

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