Micromilspec - The Entrepreneurs 618 | Monocle

The Entrepreneurs

Micromilspec and Northern Playground

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11 October 2023

Episode 618

30 minutes


Photo: Anders Møller Vestergård

Founder Henrik Rye declassifies some of the secrets behind the scenes at his watchmaking company, Micromilspec, which designs and produces Swiss-made timekeeping instruments for special operations forces, first responders and military units. Plus: we meet the founder of the Oslo-based apparel brand, Northern Playground, who explains how the brand is balancing business growth with sustainability as it aims to change the way we consume.

11 October 2023

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Chapter 1

17 minutes


Photo: Aksel Jermstad

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Chapter 1

Micromilspec

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Founder Henrik Rye stops by Midori House to showcase his collection of bespoke, Swiss-made watches, developed in close collaboration with, and exclusively for, the world’s elite fighting forces, military units and first responders.

17 minutes

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Micromilspec

Chapter 2

10 minutes


Photo: Anders Møller Vestergård

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Chapter 2

Northern Playground

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Founder Jo Egil Tobiassen talks about maintaining a radical voice in the outdoor-apparel space and the brand’s unique approach to sustainable fashion, as it looks to expand its product range and international presence.

10 minutes

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Northern Playground

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