Selahatin and Suri

Two pioneering brands changing the game in luxury dental care. Stockholm-based toothpaste and mouthwash brand Selahatin was founded by Swedish-Turkish entrepreneur Kristoffer Vural in response to a personal crisis. Now Vural is elevating the everyday experience of oral hygiene with his beautifully crafted products. Plus: Suri founders Mark Rushmore and Gyve Safavi return to our London studio to talk about how the business has grown since their first visit – and what’s next.