Copenhagen International Fashion Fair special | Monocle

The Entrepreneurs

Copenhagen International Fashion Fair special

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7 February 2024

Episode 635

31 minutes

Monocle’s Tom Webb joins the show to tell us who he met at CIFF, the longest-running fashion fair in northern Europe and a key date for industry insiders. Featuring Stine Goya, designer and founder of the eponymous womenswear label beloved by the city’s smart set; Barbora Surá, co-founder and CEO of sustainable “activist” brand, Our Shift; and Claus Frederiksen, owner of the Danish capital’s landmark menswear shop Troelstrup.  

7 February 2024

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Chapter 1

11 minutes


Photo: Mathias Eis

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Chapter 1

Stine Goya

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Stine Goya is the designer and founder of the eponymous womenswear label beloved by the city’s smart set. She explains how she and her partner, Thomas Goya-Hertz, built the brand.

11 minutes

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Stine Goya

Chapter 2

5 minutes


Photo: Mathias Eis

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Chapter 2

Our Shift

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Barbora Surá, co-founder and CEO of the sustainable fashion house, discusses what smart brands need to do to prove their activist credentials.

5 minutes

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Our Shift

Chapter 3

9 minutes

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Chapter 3

Troelstrup

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Claus Frederiksen is the owner of famous menswear store Troelstrup. He tells Monocle what it is like being the steward of the landmark institution in the Danish capital.

9 minutes

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Troelstrup

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