Les Deux and I Am Volya | Monocle

The Entrepreneurs

Les Deux and I Am Volya

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22 May 2024

Episode 650

28 minutes


Photo: Les Deux

We explore how entrepreneurs are creating lasting impact through fashion. Les Deux co-founder Andreas von Der Heide stops by Midori House to talk about the inspiration behind their smart menswear collections, the role of physical retail in fostering connections with customers and leaving a meaningful legacy beyond just building a brand. Plus: we meet the founder of I Am Volya, a London-based online boutique that aims to promote Ukraine’s rich culture and support its fashion industry during the ongoing conflict. 

22 May 2024

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Chapter 1

19 minutes


Photo: Les Deux

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Chapter 1

Les Deux

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Co-founder Andreas von Der Heide shares insights on the brand’s retail expansion, emphasising the importance of excellent service, diverse product offerings and creating inviting atmospheres in retail spaces. Plus: how travel experiences and historical references influence the brand’s collection development.

19 minutes

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Les Deux

Chapter 2

7 minutes

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Chapter 2

I Am Volya

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Monocle’s Julia Lasica meets Maria Suant, the founder of I Am Volya, an online boutique curating Ukrainian designers for UK shoppers. They discuss fashion diplomacy, the impact of the war on the country’s fashion sector and the importance of pop-ups when scouting locations for a physical store.

7 minutes

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I Am Volya

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