Why boutique hospitality is booming | Monocle

The Entrepreneurs

Why boutique hospitality is booming

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5 March 2025

Episode 691

28 minutes

We meet Priya Paul, a hotelier who set out to redefine boutique hospitality in India by building a thriving group with dozens of locations. Plus: Christoph Hoffmann talks about how the 25hours Hotel brand maintains its DNA while growing and the importance of individualised products in hospitality. 

5 March 2025

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Chapter 1

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Chapter 1

Apeejay Surrendra Park Hotels Ltd

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Chairperson Priya Paul talks about the exciting growth of the hospitality group, which now operates more than 30 locations across India. She reflects on her ambitious vision for the future and the importance of creating unique hospitality experiences.

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Apeejay Surrendra Park Hotels Ltd

Chapter 2

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Chapter 2

25hours Hotels

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Founder Christoph Hoffmann talks about keeping authenticity alive while scaling a global hotel brand. He discusses hyperlocalised concepts, the power of storytelling in hospitality and how purpose-driven leadership fosters a strong culture.

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25hours Hotels

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