Skip to main content
Currently being edited in London

Daily inbox intelligence from Monocle

  • Entrepreneurialism
  • 03 Oct 2025
  • 10 min

Eureka: How Whitebox Cocktails turned a negroni into a global business selling millions of cans 

Sponsored by SÜDTIROL Logo

  • The Entrepreneurs
  • Entrepreneurialism
  • 10 min

We meet Pietro Collina, co-founder of Whitebox Cocktails, a company making full-strength, single-serve classics such as negronis, espresso martinis and cosmopolitans. Collina talks about creating canned cocktails and scaling the brand to international shelves.

Host
  • Tom Edwards

Monocle Cart

You currently have no items in your cart.
  • Subtotal:
  • Discount:
  • Shipping:
  • Total:
Checkout

Shipping will be calculated at checkout.

Please note: Orders to the United States may experience delays beyond the estimated-delivery window due to customs processing. Please refer to our FAQs for information on import duties and regulations.

All orders placed outside of the EU that exceed €1,000 in value require customs documentation. Please allow up to two additional business days for these orders to be dispatched.

Not ready to checkout? Continue Shopping