The Entrepreneurs

Eureka 10: James Davidson

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12 August 2016

10 minutes

Presented by Monocle’s Daniel Giacopelli, ‘Eureka’ is a weekly spotlight on business origins brought to you by the team behind ‘The Entrepreneurs’. In this episode James Davidson of bespoke pet-food company Tails.com describes the company’s early challenges, why a bespoke approach to dog food beats one-size-fits-all and how his experience working at Innocent Drinks helped him in his new venture.

12 August 2016

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