The Entrepreneurs

Eureka 101: Real Handful

15

15

00:00 / 00:00

/

Cover art for The Entrepreneurs

8 June 2018

06 minutes

Joe Taylor worked for a number of big companies in the consumer-goods sector, including Kellogg’s and Heinz, before striking out on his own. When training for an Ironman triathlon, he discovered that trail mix was a great source of fuel for endurance. In 2016 he launched Real Handful, a healthy snack brand with bold flavours and playful packaging, with his wife. Taylor talks to us about creating a better product and building the brand.

8 June 2018

Share episode

Download

/

sign in to monocle

new to monocle?

Print magazine subscriptions start from £55.

Subscribe now

Loading...

/

15

15

Live

00:0001:00

  • The Continental Shift