Eureka 103: Goodordering

After making a name for herself designing bags for Puma, Virgin Atlantic, Microsoft and others, Jacqui Ma saw an opportunity to strike out on her own. In 2012, as a working mother who cycled everywhere, Ma noticed a lack of affordable and stylish bags on the market. And so Goodordering was born: manufacturer of colourful, practical and multifunctional bicycle bags for families and professionals.