Eureka 119: Oscar Deen Eyewear

With a shared sense of style and a desire to turn their passion for design into something tangible, Oscar Phillips and Sheriff-Deen Showobi set out to craft the ideal sunglasses. Inspired by vintage frames, they created Oscar Deen. The east London natives built their brand over three years and launched it earlier this year. Phillips works full-time at a recruitment agency, while Showobi works for an advertising agency, meaning Oscar Deen represents the ultimate side hustle.