Eureka 137: The Drop

Stephen Stroud and Jonathan Kruger launched The Drop in 2016, an on-demand label that ships made-to-measure suits to your door in just a few weeks. In consultation with a stylist, and with just 10 measurements and two photos, their algorithm can laser cut you a perfect suit, which means no inventory for them and minimal waste in production. They have big plans for 2019, including growing the brand to bricks and mortar.