Eureka 144: Henry Hales, Sirplus

With no experience in fashion or retail, Henry Hales launched a men’s underwear line in 2010, made from surplus fabric from the production of shirts. He had some sample boxer shorts made up, packaged them, and opened a stand in east London’s Spitalfields market. Today, Sirplus is a head-to-toe menswear label with shops in Islington, Portobello and Princes Arcade.