Eureka 15: Max Barenbrug

Presented by Monocle’s Daniel Giacopelli, ‘Eureka' is a weekly spotlight on business origins brought to you by the team behind 'The Entrepreneurs’. If you’re a parent of a certain age you’re likely to know stylish baby-stroller brand Bugaboo. Designer Max Barenbrug was a student in Amsterdam in the mid-1990s when he formed the idea for the company. Bugaboo has since become a design icon and kickstarted a revolution in mobility products. Barenbrug explains how he spotted the opportunity and what happened next.