The Entrepreneurs

Eureka 15: Max Barenbrug

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Cover art for The Entrepreneurs

16 September 2016

07 minutes

Presented by Monocle’s Daniel Giacopelli, ‘Eureka' is a weekly spotlight on business origins brought to you by the team behind 'The Entrepreneurs’. If you’re a parent of a certain age you’re likely to know stylish baby-stroller brand Bugaboo. Designer Max Barenbrug was a student in Amsterdam in the mid-1990s when he formed the idea for the company. Bugaboo has since become a design icon and kickstarted a revolution in mobility products. Barenbrug explains how he spotted the opportunity and what happened next.

16 September 2016

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