The Entrepreneurs

Eureka 160: Yswara

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Cover art for The Entrepreneurs

9 August 2019

11 minutes

Swaady Martin is the founder and CEO of Yswara, a line of ethically grown African teas and accessories. Based in South Africa, the brand was launched in 2012 and is now carried in 30 retailers across 17 countries. Its tea is the first African foodstuff to be sold at Harrods and Selfridges. Before launching her own luxury label, Martin spent a decade at General Electric helping to grow the company’s portfolio across Africa.

9 August 2019

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