The Entrepreneurs

Eureka 162: Adidas Outdoor

15

15

00:00 / 00:00

/

Cover art for The Entrepreneurs

23 August 2019

12 minutes

Stuart Wells is the global head of brand marketing and communications for Adidas Outdoor, made up of Adidas Terrex and heritage brand Five Ten, which focuses on trail running, mountain biking, climbing and outerwear. The department operates as more of a start-up and is driving research and development and collaborations with brands such as Parley for the Oceans. Wells has years of brand and entrepreneurial experience, having worked with Nokia and global agencies McCann-Erickson and BBDO.

23 August 2019

Share episode

Download

/

sign in to monocle

new to monocle?

Print magazine subscriptions start from £55.

Subscribe now

Loading...

/

15

15

Live

00:0001:00

  • The Stack376