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  • 23 Aug 2019
  • 12 min

Eureka 162: Adidas Outdoor

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  • The Entrepreneurs
  • 12 min

Stuart Wells is the global head of brand marketing and communications for Adidas Outdoor, made up of Adidas Terrex and heritage brand Five Ten, which focuses on trail running, mountain biking, climbing and outerwear. The department operates as more of a start-up and is driving research and development and collaborations…

Host
  • Tom Edwards

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