The Entrepreneurs

Eureka 177: Snow Peak

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Cover art for The Entrepreneurs

6 December 2019

09 minutes


Photo: Benjamin Quinton

Lisa Yamai is the executive vice-president of Snow Peak, the Japanese outdoor apparel and gear firm, and granddaughter of the company’s founder. Yukio Yamai was an accomplished mountaineer who started the brand in 1958 to create climbing gear that met his standards. In 2014, Lisa joined to lead the design and development of the company’s first ever clothing line. We met her after the launch of Snow Peak’s new flagship store in central London.

6 December 2019

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