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  • 06 Dec 2019
  • 9 min

Eureka 177: Snow Peak

  • The Entrepreneurs
  • 9 min

Lisa Yamai is the executive vice-president of Snow Peak, the Japanese outdoor apparel and gear firm, and granddaughter of the company’s founder. Yukio Yamai was an accomplished mountaineer who started the brand in 1958 to create climbing gear that met his standards. In 2014, Lisa joined to lead the design…

Host
  • Tom Edwards

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