The Entrepreneurs

Eureka 196: Officina Dario Pegoretti

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Cover art for The Entrepreneurs

8 May 2020

11 minutes

Cristina Würdig is co-CEO of Officina Dario Pegoretti, a bespoke Italian bicycle manufacturer that bears the name of her late friend, a renowned maker of frames by hand who passed on his skills to his apprentice, Pietro Pietricola. Their freeform “ciavete” style of painting is celebrated in a new short film called “Dream On”. Cristina talks about inspiring the next generation to make things by hand.

8 May 2020

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