Eureka 233: Little Moons | Monocle

The Entrepreneurs

Eureka 233: Little Moons

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Cover art for The Entrepreneurs

26 February 2021

12 minutes

Vivien and Howard Wong co-founded mochi ice-cream brand Little Moons in 2010 after leaving careers in finance. The brother-and-sister team grew up watching their parents run a family bakery, and loved to eat the traditional Japanese mochis. They began by selling directly to London restaurants and are now stocked by Whole Foods, Selfridges and Amazon.

26 February 2021

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