The Entrepreneurs

Eureka 252: Loog Guitars

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Cover art for The Entrepreneurs

9 July 2021

13 minutes

Rafael Artijas is founder and CEO of Loog Guitars. The three-string guitars made for children as young as three have become a regional hit in the Americas. Launched in 2011 by the Uruguayan music lover, every instrument comes with an app, flashcards and online lessons that get kids rocking from day one. Monocle’s Lucinda Elliott sat down with Artijas in Montevideo to fine tune one of their latest creations.

9 July 2021

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