The Entrepreneurs

Eureka 264: Love, Bonito

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Cover art for The Entrepreneurs

1 October 2021

11 minutes

Rachel Lim is the co-founder of Love, Bonito, a clothing brand launched in Singapore in 2010. Lim had to pay off a government bond to quit college so that she could start the brand, and borrowed her mother’s life savings to help bankroll the company’s early days. Love Bonito now sells in more than 10 markets, with shops in Singapore, Malaysia, Indonesia and Cambodia.

1 October 2021

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