The Entrepreneurs

Eureka 279: Nio cocktails

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Cover art for The Entrepreneurs

28 January 2022

09 minutes


Photo: Nio Cocktails

Started in 2017, Nio, which stands for Needs Ice Only, is an Italian drinks brand that has come up with a clever solution to revolutionise the habits of consumers of alcoholic beverages. It sells ready-to-drink cocktails in single-serving packets that can be easily made at home and at events when there is not a skilled mixologist on hand. Presented in slender, well-designed containers and featuring recipes developed by a famed Roman bartender, the brand has caught the attention of major drinks companies.

28 January 2022

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