The Entrepreneurs

Eureka 282: Fueguia

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Cover art for The Entrepreneurs

18 February 2022

10 minutes


Photo: Feuguia

Inspired by the wilderness on his family’s estate in Argentina, artist Julian Bedel became intrigued by the natural scents of Patagonia and soon found himself concocting fragrances in his kitchen. In 2010 he founded Fueguia, a niche luxury perfume brand that he has since moved to Italy, where he oversees the production and packaging. His perfume collection comprises limited-edition batches made using natural ingredients that evolve over time in the bottle to create distinctive scents.

18 February 2022

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