Eureka 287: Bebe Organic

Children’s clothing label Bebe Organic was founded in 2014 by Birgit Kadak, a graduate of the London College of Fashion. Kadak spent her early years in the fashion industry working in luxury womenswear but after her first child was diagnosed with a sensitive skin condition, she began to research the best natural and organic fabrics for her son. This prompted her to create a sustainable and stylish collection aimed at the younger end of the market. Inspired by countryside living in her native Estonia, her timeless designs have won over clients from Japan to the US. Today, Kadak oversees production of her clothing in Portugal.