Eureka 311: Hamilton & Hare

Founder Olivia Francis shares the origin story of the independent British menswear brand based around the corner from Monocle’s London HQ. Frustrated at a lack of great quality, wearable men’s basics, Francis decided to do something about it, despite lacking a fashion background. Eight years on, Hamilton & Hare boasts exciting collaborations with other British brands, sustainable manufacture in small-scale, specialist facilities in Portugal and an ever-growing offer of premium wardrobe staples.