Eureka 317: Hylo Athletics

Former professional footballer Michael Doughty quit the game to establish a unique athletic brand that is as passionate about serving the planet as it is about producing natural, renewable running shoes. Launched in 2020, the high-performance, low-impact sportswear brand creates trainers made with natural and renewable materials such as sugarcane, corn fibre and algae. Doughty explains why he embarked on the journey and Hylo’s broader mission to be the world’s first fully fossil-free sportswear brand.