Eureka 328: The Beautiful Truth | Monocle

The Entrepreneurs

Eureka 328: The Beautiful Truth

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Cover art for The Entrepreneurs

10 March 2023

12 minutes

Adam Penny is co-founder and CEO of The Beautiful Truth, a group that is dedicated to helping purpose-driven organisations and businesses to better understand and express their values. Penny and his colleagues celebrate how a business can be both a force for good and profitable at the same time. So what are the challenges that business leaders face in their communications, whether internal, B2B or B2C? And how can businesses share their values in a compelling way in an increasingly polarised media environment?

10 March 2023

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